Géleia

Brand Identity

Package design

The task set for this project was to make a brand for food or beverage, as well as the packaging concept, design and style guide

Geleia is a jam product aimed to achieve both a gourmet aesthetic and still have that pinch of nostalgia to remind one of a warm family breakfast. A quirky, fun yet tasteful and ethical approach to jam. The branding of Geleia was made to evoke a side of jam that expresses the love and coziness of jam by all, families and individuals alike. This is for the closet connoisseur of jam.